Understand the data behind growth. These metrics guide strategic decisions for retention, scaling, and long-term profitability.
Measures customer satisfaction and loyalty. A higher NPS means happier users likely to recommend your product.
The total cost to acquire a new customer. Tracking CAC helps optimize your marketing and sales efficiency.
Revenue growth from existing customers via upgrades, add-ons, or upsells — a key indicator of product-market fit.
The percentage of customers who stop using your service. Reducing churn increases lifetime value and growth potential.
Compares customer lifetime value to acquisition cost. A healthy ratio (above 3:1) means your growth is sustainable.
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